This prime-time evangelization campaign aims to reach 250 million television viewers in over 10,000 U.S. cities and in every U.S. diocese. “These inspiring messages are sponsored by 30,000 Catholic families who want to invite neighbors, relatives, and co-workers to the largest family reunion in modern history,” said Catholics Come Home founder Tom Peterson.
The clear goal of Catholic Come Home is to lead fallen away Catholics back to their faith and inspire those who never considered Catholicism a good reason to. Since it began its media campaigns in 2008, this lay organization has increased Mass attendance an average of 10% in the markets where the ads have shown and have brought an estimated 300,000 people back into the Catholic Church.
Noting the beauty and history of the Catholic Church, along with traditions of prayer, charity, and education, the ad (above) will be available in English and Spanish and target programs such as 60 Minutes, NCIS, NBC Nightly News, The Today Show, Late Night with Jay Leno, The O’Reilly Factor, major sports events and highly rated sitcoms.
According to statistics from Georgetown University’s Center for Applied Research in the Apostolate, only about 33% of the 85 million U.S. Catholics attend the weekly Sacrifice of the Mass.